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Amazon’s increased search traffic from consumers looking for products on its site has also boosted its ad business, giving third-party sellers a reason to spend more on Amazon keywords, said Ms. Peart. Amazon has also made it easier, through new technology systems, for advertisers who aren’t selling products on Amazon to buy ads. “We’re seeing a broader appeal to advertisers than we might have expected,” she said. “That’s a major reason that we might have underestimated what kind of growth would come through by the first half of the year.” Revenue in Amazon’s “other” category, which primarily consists of advertising sales, more than doubled in the June quarter from a year earlier to $2.19 billion. Existing Amazon merchants and brands are among the customers buying ads on the site, as well as authors and other advertisers targeting Amazon customers. EMarketer also projects that Amazon will increase its mobile ad revenues 242% to $1.61 billion in 2018, giving it a 2.1% share of the mobile ad market. Write to Alexandra Bruell at email@example.com Playing to Win: Sales and Marketing’s Role in M&A A company’s sales and marketing organization can play an essential role in helping capitalize on opportunities throughout all phases of an M&A transaction. Employing sales and marketing in the deal can also help executives create a long-term growth strategy and strengthen customer-related functions. Please note: The Wall Street Journal News Department was not involved in the creation of the content above. Amazon Forecast to Be No.
For the original version including any supplementary images or video, visit https://www.wsj.com/articles/amazon-forecast-to-be-no-3-digital-advertising-player-in-2018-1537351201รับทำการตลาดครบวงจร